Signal — Performance Marketing
SIGNAL.
CALIBRATING — 000
Performance Marketing Studio

Growth, Engineered.

We turn paid media into a predictable revenue engine — built on hard data, sharp creative and relentless testing. No vanity metrics. Just compounding return.

Blended ROAS
₹0Spend Managed
0Brands Scaled
● Live account · blendedLast 90 days
▲ +312% revenue vs. baseline
JANMARMAYJULNOW
D2C  ·  Real Estate  ·  Fintech  ·  SaaS  ·  Fashion  ·  EdTech  ·  QSR  ·  Healthcare  ·   D2C  ·  Real Estate  ·  Fintech  ·  SaaS  ·  Fashion  ·  EdTech  ·  QSR  ·  Healthcare  ·  
// The scoreboard

Numbers we move.

₹0Managed Spend
Avg ROAS
0%Avg CAC Cut
0Brands
More Leads·Lower CAC·Real Revenue· More Leads·Lower CAC·Real Revenue·
// Full-funnel coverage

What we run.

PAID SOCIAL

Meta · TikTok · LinkedIn

Creative-led acquisition tuned to CAC and contribution margin.

PAID SEARCH

Google · PMax · Bing

Intent capture, query mining and profitable scaling.

PROGRAMMATIC

Display · Video · CTV

Demand gen with measurable lift, not just impressions.

CREATIVE STUDIO

Static · Motion · UGC

A testing engine that ships hooks weekly, not quarterly.

CRO & LANDING

Pages · Funnels

Turning expensive clicks into conversions that compound.

ANALYTICS

Attribution · Dashboards

One source of truth, from ad platform to revenue.

// From spend to revenue

The whole funnel,
one engine.

Impressions
48M

Top of funnel — paid reach across every channel.

01

Reach the right people

Audience modelling and channel mix put spend only where qualified demand actually lives.

02

Earn the click

A weekly creative testing engine lifts CTR and drives down cost per click.

03

Capture intent

CRO on every landing page turns expensive clicks into qualified leads.

04

Convert to customers

Full-funnel retargeting and lifecycle flows move leads to paying customers.

05

Compound revenue

Every rupee tracked end-to-end, so we scale what makes money and cut what doesn't.

// Selected results The Work
IMG · 4:5
D2C · Skincare
5.2×ROAS

Break-even to 5.2× blended ROAS in 90 days.

IMG · 4:5
Real Estate · Pune
−41%Cost / Lead

CPL cut 41% while doubling qualified visits.

IMG · 4:5
Fintech · App
3.1×Installs

Tripled qualified installs at a flat budget.

IMG · 4:5
Fashion · D2C
₹6CrIncremental

₹6Cr incremental revenue in two festive quarters.

IMG · 4:5
EdTech · Lead Gen
2.4×ROAS

Rebuilt funnel and creative to 2.4× return.

IMG · 4:5
QSR · Local
−33%CAC

33% lower CAC across 40+ local store campaigns.

// The promise

We don't sell impressions. We sell outcomes.

// How we work

A method,
not a magic trick.

Every engagement runs the same disciplined loop. Predictable inputs, compounding output.

01

Audit & Forecast

We pull every account, model unit economics and set a target you can take to the board — before spending a rupee.

02

Build & Instrument

Clean account structure, server-side tracking and one dashboard tying ad spend to actual revenue.

03

Launch & Test

A weekly cadence of creative and audience experiments — we kill losers fast and double down on signal.

04

Scale & Compound

Once the math works, we pour fuel on it: scaling spend while holding efficiency and protecting margin.

// Ways to work together

Pick your gear.

Launch
₹1.5L / mo

For brands finding product-market fit and first profitable channels.

  • 1–2 channels
  • Weekly creative tests
  • Conversion tracking setup
  • Bi-weekly reporting
Start here
Most popular
Scale
₹3.5L / mo

For brands ready to pour fuel on what's already working.

  • Full-funnel, all channels
  • Dedicated creative studio
  • CRO + landing pages
  • Live revenue dashboard
  • Weekly strategy calls
Scale up
Partner
Custom

Embedded growth team for brands spending ₹50L+ a month.

  • Everything in Scale
  • Incrementality testing
  • Attribution & data eng
  • Quarterly board reviews
Talk to us
// Client
They treated our ad budget like their own money — and the P&L showed it.
Growth Lead · D2C Brand
// Questions

Good to know.

Most accounts see efficiency gains within the first 30 days as we restructure and cut waste. Compounding revenue growth typically shows from month two or three, once testing has enough data to scale winners.

We work best with brands spending at least ₹3L per month on media, so there's enough volume to test and learn quickly. Below that, we'll tell you honestly if it's the right time.

You do — always. Every account, pixel and dashboard is built under your ownership. If we ever part ways, you keep everything with zero lock-in.

We report on revenue and contribution margin, not impressions and clicks. Creative, media and analytics sit on one team, so testing moves weekly instead of quarterly.

No long lock-ins. We run on a rolling monthly basis after an initial 90-day ramp — because the results should keep you, not the paperwork.