−35%Cost Per Lead
Reduced CPL from ₹2,000 to ₹800 through audience optimization, creative testing and conversion-focused landing pages.
SAGAR.
CALIBRATING — 000
Performance Marketer
Growth, Engineered.
Hi, I am Sagar Shahade — a performance marketer focused on generating qualified leads, reducing acquisition costs, and building scalable growth systems through data-driven advertising. I specialize in Real Estate, Education, Healthcare, E-commerce, and SaaS campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
₹0Ad Spend Managed
0%Avg CPL Reduction
0Monthly Leads
0Brands Managed
● Monthly leads · blendedLast 90 days
0
▲ +40% leads vs. baseline
JANMARMAYJULNOW
Real Estate · Education · Healthcare · E-commerce · SaaS · Google Ads · Meta Ads · LinkedIn Ads ·
Real Estate · Education · Healthcare · E-commerce · SaaS · Google Ads · Meta Ads · LinkedIn Ads ·
Numbers we move.
0Years Experience
₹0Managed Ad Spend
0%Avg CPL Reduction
0%Qualified Lead Rate
0Monthly Leads
0Brands Managed
More Leads·Lower CAC·Real Revenue·
More Leads·Lower CAC·Real Revenue·
What we run.
PAID SOCIAL
Meta · LinkedIn Ads
Paid social acquisition tuned to lead quality, CAC, and contribution margin.
PAID SEARCH
Google · PMax · Bing
Intent capture, query mining and profitable scaling.
PROGRAMMATIC
Display · Video · CTV
Demand gen with measurable lift, not just impressions.
CREATIVE STUDIO
Static · Motion · UGC
A testing engine that ships hooks weekly, not quarterly.
CRO & LANDING
Pages · Funnels
Turning expensive clicks into conversions that compound.
ANALYTICS
Attribution · Dashboards
One source of truth, from ad platform to revenue.
Technical stack.
Google Ads
Meta Ads
LinkedIn Ads
GA4
Google Tag Manager
Meta Conversion API
Salesforce Marketing Cloud
CRM Integrations
Looker Studio
Tableau
Landing Page Development
Lead Tracking & Attribution
The whole funnel,
one engine.
Impressions
2.5M
Top of funnel — paid reach across Google and Meta.
01
Reach the right people
Audience modelling and channel mix put spend only where qualified demand actually lives.
02
Earn the click
A steady cadence of creative tests lifts CTR and drives down cost per click.
03
Capture intent
Conversion-focused landing pages turn expensive clicks into real leads every month.
04
Qualify the pipeline
Qualified lead rate lifted from 3% to 27% by feeding CRM and sales signals back into targeting.
05
Drive down cost
CPL cut from ₹2,000 to ₹800 — every rupee tracked end-to-end so spend scales what works.
// Selected results
Case Studies
27%Qualified Leads
Improved qualified lead rate from 3% to 27% by aligning campaign strategy with CRM feedback and sales insights.
3,500+Monthly Leads
Scaled lead generation campaigns across multiple channels while maintaining acquisition efficiency.
₹11LMonthly Budget
Managed and optimized campaigns with monthly spends exceeding ₹11 lakh while maintaining performance targets.
+40%Lead Growth
Increased lead volume by over 40% through structured testing, audience refinement and funnel optimization.
₹1.8Cr+Managed Spend
Executed campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital channels with full-funnel tracking and reporting.
I build acquisition engines, not campaigns.
A method,
not a magic trick.
Every engagement runs the same disciplined loop. Predictable inputs, compounding output.
01
Audit & Forecast
We pull every account, model unit economics and set a target you can take to the board — before spending a rupee.
02
Build & Instrument
Clean account structure, server-side tracking and one dashboard tying ad spend to actual revenue.
03
Launch & Test
A weekly cadence of creative and audience experiments — we kill losers fast and double down on signal.
04
Scale & Compound
Once the math works, we pour fuel on it: scaling spend while holding efficiency and protecting margin.
MY GEARS
The tools, platforms, and systems I use to generate qualified leads, optimize performance, and drive measurable growth.
Google Ads
Search • Performance Max • Display
Capture high-intent demand from users actively searching for products and services.
- Search Campaigns
- Performance Max
- Keyword Strategy
- Conversion Optimization
- Lead Generation
Generate Demand
Meta Ads
Facebook • Instagram
Build scalable lead generation systems through audience targeting and creative testing.
- Lead Generation Campaigns
- Audience Building
- Lookalike Audiences
- Creative Testing
- Funnel Optimization
Acquire Customers
Analytics
GA4 • GTM • Looker Studio
Turn marketing data into actionable insights and measurable business outcomes.
- GA4 Setup
- Google Tag Manager
- Conversion Tracking
- Custom Dashboards
- Performance Reporting
Measure Growth
CRM & Automation
Lead Tracking • Attribution
Connect marketing efforts with sales outcomes through tracking and automation.
- CRM Integration
- Lead Management
- Pabbly Automation
- Attribution Tracking
- Lead Quality Analysis
Close the Loop
Good to know.
I start by understanding the business, offer, audience, funnel, and current tracking setup. Before scaling spend, I look for wasted budget, weak conversion points, and missing lead-quality signals.
I enjoy building acquisition systems where ads, landing pages, analytics, CRM feedback, and reporting work together. For me, performance marketing is not just running campaigns — it is building a repeatable growth engine.
I work best with businesses that need qualified leads, not just traffic. My strongest exposure is across Real Estate, Education, Healthcare, E-commerce, and SaaS-style lead generation funnels.
I do not look at campaigns in isolation. I connect ad performance with lead quality, CRM movement, cost per lead, and sales feedback so every decision is tied to measurable business growth.
I measure success through qualified leads, lower CPL, better conversion tracking, cleaner dashboards, and stronger sales alignment. The goal is simple: spend should create pipeline, not just platform numbers.